Our story began long before AMA Concept. Andrea and Mattia first met and worked together fifteen years ago, forming a friendship and a shared understanding of their craft that would stay with them as their paths evolved. Mattia went on to create MAAT Milano, while Andrea and Saskia founded AMA Concept in London.

Over the years, we each built places that reflected what mattered to us: the value of Italian craftsmanship, a more conscious approach to hair, and the belief that true luxury is found in time, attention and the quality of the relationship you build with your guests. These principles became the foundation of our respective worlds.

Then came Dubai.

It felt like the right place, and the right moment, to bring those worlds together. What began fifteen years earlier as a professional relationship and friendship became a new chapter: AMA Concept Dubai, created collectively from everything we had learned and built along the way.

For us, AMA Concept represents something very personal. It carries the heritage of Italian artistry, the perspective we have gained across London and Milan, and a shared ambition to keep evolving our craft without losing sight of what made us fall in love with it in the first place.

London, Milan and Dubai are three distinct chapters of the story. AMA Concept is what now connects them. And we feel this is only the beginning.

Saskia, Andrea & Mattia